ASSAT
A university specialized in maritime transport and many other disciplines and its certificates have been made equivalent to those granted by Egyptian universities.
70%
70%
53%
AAST
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The Client Background
The Arab Academy for Science, Technology & Maritime Transport - AASTMT is a regional university operated by the Arab League which runs programs in marine transportation, business, and engineering. The Academy's inception was in 1972 in the city of Alexandria, Egypt. After that it expanded into Cairo. The University’s headquarter is in Alexandria but it has several other campuses across Egypt like in Cairo, Port-said, Aswan, Alamien and others
Egypt
Education
Egypt
Students I Parents
100k+ University Students & Alumni
Manual marketing funnel management
Lack of Automation
Absence of a CRM to manage or track acquisitions & conversions
Precision Targeting
Some niche colleges were significantly under performing in terms of admissions like Fisheries & Archeology, as well as distant campuses like in Aswan & Alamein sites slow or bureaucratic decisions due to lack of data or analysis to help DMs C4 – Limited/no presence using G products, programmatic or exchange networks in general
Lack of Data
Designed & built a landing page to be able to add CTAs and automate the ToF stage
Landing Pages
Built & deployed a CRM through ZOHO to automate MoF & BoF, tracking & reporting
Automation
Introduced Google products & the concept of programmatic advertising for the first time. Turned to be the highest ROI channels at the end of the season academic season.
Using Google
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229,222,635
954,732
652,7
